FAQs

Frequently Asked Questions

The most common questions brands ask before working with us

Our audit reviews your full customer journey – from your current ad strategy and landing pages all the way to checkout. We analyse key user flows, heatmaps, and session data to identify friction points, leaks in your funnel, and missed opportunities.

It depends on your testing velocity, but most clients start seeing measurable improvements within 4–6 weeks after implementing our recommendations and creative tests.

 

No, we work with all kinds of brands, but we specialise in DTC e-commerce, where our strategies and experience deliver the best results.

Lifecycle marketing is about building relationships across the full customer journey. Instead of focusing only on acquisition, we design automated flows, campaigns, and segmentation strategies that engage customers after their first purchase, turning one-time buyers into loyal, repeat customers.

We measure success by outcomes that impact revenue. That means lower bounce rates, fewer drop-offs, and more sign-ups, add-to-carts, checkouts, and purchases. Ultimately, it all comes down to one thing – improving your Marketing Efficiency Ratio (MER) so you can scale profitably.

We can still help. For lower-traffic brands, we use a mix of qualitative insights, usability testing, and faster iterative changes to get reliable results without waiting months for statistical significance.

Meta (Facebook & Instagram) is our core channel, but we also build and scale campaigns on TikTok, Pinterest, and LinkedIn depending on your audience and growth goals.

We design across three main creative styles: stills for clarity, UGC for trust, and streetstyle for native, organic feel. Each plays a role in scaling direct response campaigns, helping you avoid creative fatigue while reaching your audience from multiple angles.

We track MER, ROAS, CPA, and CTR to get the full picture, not just surface-level engagement. Unlike agencies that lean on 7-day attribution, we focus on the 1-day attribution window to ensure customers are converting fast and campaigns stay efficient.

We do both. Creative strategy and media buying work hand in hand. Testing, scaling, and optimising can’t be separated. That’s why we manage the full funnel to make sure your budget is spent effectively.

Yes. We often act as an extension of in-house teams, handling media buying and creative production while your team focuses on brand, operations, or retention.

 

DON'T WASTE ANOTHER CLICK

Learn what’s working, what’s broken, and how you can turn clicks into revenue.

Brands we've worked with

Trusted by global brands and fast-growing startups.

Nestle ripple+ Strepsils Durex M&S Opticians Flutterwave ArcX Nestle ripple+ Strepsils Durex M&S Opticians Flutterwave ArcX