LIFECYCLE MARKETING

Growth Isn’t Just About Acquisition

Acquisition drives traffic, but retention drives profit. We design email and SMS journeys that reduce churn, grow LTV, and take pressure off your ad spend, turning more subscribers into loyal customers and fueling long-term, sustainable growth.

Our Methodology

The system behind sustainable, compounding growth.

Build a high-quality list

  • Attract subscribers with real purchase intent
  • Enrich profiles with 1st party data
  • Focus on quality over quantity

Quality Over Quantity

A big list means nothing if it doesn’t buy. We focus on targeting subscribers who are most likely to convert. By segmenting early and enriching their data over time, your list turns into a predictable revenue channel instead of a dead database.

Revenue on autopilot

  • Build trust from the very first email
  • Stop churn before it starts
  • Recover lost sales automatically

Flows that Pay You Back

Lifecycle marketing isn’t about sending more – it’s about sending the right messages at the right time, to the right audience. From welcome to post-purchase, every email we build is designed to reduce churn, recover revenue, and strengthen loyalty.

Make every message count

  • Test subject lines, timing & offers
  • Measure revenue per subscriber
  • Reduce fatigue & drive compounding results

Growth Without Waste

Retention isn’t set-and-forget. We continually test subject lines, send times, and offers to determine what resonates with your audience. Constantly optimising and cutting what doesn’t work, we keep your campaigns lean, effective, and scaling month after month, without burning your audience out.

Brands we've worked with

Trusted by global brands and fast-growing startups.

Nestle ripple+ Strepsils Durex M&S Opticians Flutterwave ArcX Nestle ripple+ Strepsils Durex M&S Opticians Flutterwave ArcX

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FAQs

Frequently Asked Questions

The most common questions brands ask before working with us

We primarily build on Klaviyo because of its power for DTC brands, but we also work with other ESPs if needed.

Most brands start seeing revenue lift within the first 30 days of activating flows, with bigger compounding effects as campaigns and segments mature.

Yes, we integrate both channels into a single strategy so customers hear from you at the right time, on the right channel.

Newsletters broadcast the same message to everyone. Lifecycle marketing is automated, targeted, and built to convert different customer segments.

Not at all. Whether you have 5,000 or 5,000,000 subscribers, we design systems that grow your list, keep people engaged, and drive measurable profit.

We focus on revenue per subscriber, retention rate, and contribution to overall LTV.

Yes. We design, build, and manage both ongoing campaigns and automated flows so your retention marketing is fully covered.