FAQs
Frequently Asked Questions
The most common questions brands ask before working with us
What does the free CRO audit include?
Our audit reviews your full customer journey – from your current ad strategy and landing pages all the way to checkout. We analyse key user flows, heatmaps, and session data to identify friction points, leaks in your funnel, and missed opportunities.
How long until we see results?
It depends on your testing velocity, but most clients start seeing measurable improvements within 4–6 weeks after implementing our recommendations and creative tests.
Do you only work with DTC brands?
No, we work with all kinds of brands, but we specialise in DTC e-commerce, where our strategies and experience deliver the best results.
What exactly is lifecycle marketing?
Lifecycle marketing is about building relationships across the full customer journey. Instead of focusing only on acquisition, we design automated flows, campaigns, and segmentation strategies that engage customers after their first purchase, turning one-time buyers into loyal, repeat customers.
How do you measure success?
We measure success by outcomes that impact revenue. That means lower bounce rates, fewer drop-offs, and more sign-ups, add-to-carts, checkouts, and purchases. Ultimately, it all comes down to one thing – improving your Marketing Efficiency Ratio (MER) so you can scale profitably.
What if we don’t have much traffic yet?
We can still help. For lower-traffic brands, we use a mix of qualitative insights, usability testing, and faster iterative changes to get reliable results without waiting months for statistical significance.
What platforms do you run ads on?
Meta (Facebook & Instagram) is our core channel, but we also build and scale campaigns on TikTok, Pinterest, and LinkedIn depending on your audience and growth goals.
What’s your approach to ad creatives?
We design across three main creative styles: stills for clarity, UGC for trust, and streetstyle for native, organic feel. Each plays a role in scaling direct response campaigns, helping you avoid creative fatigue while reaching your audience from multiple angles.
How do you know which ads are working?
We track MER, ROAS, CPA, and CTR to get the full picture, not just surface-level engagement. Unlike agencies that lean on 7-day attribution, we focus on the 1-day attribution window to ensure customers are converting fast and campaigns stay efficient.
Do you also handle media buying or just creatives?
We do both. Creative strategy and media buying work hand in hand. Testing, scaling, and optimising can’t be separated. That’s why we manage the full funnel to make sure your budget is spent effectively.
Can you integrate with our in-house team?
Yes. We often act as an extension of in-house teams, handling media buying and creative production while your team focuses on brand, operations, or retention.
Brands we've worked with
Trusted by global brands and fast-growing startups.