Helping DTC Brands Sell More Without Spending More
Increase your CVR
Optimise your funnel and turn more visitors into customers
Lower your CPAs
Improve funnel efficiency and get more from every click
Scale profitably
Double down on what works and scale without overspending
Brands we've worked with
Trusted by global brands and fast-growing startups.
What Do We Do?
We Help DTC Brands Grow Profitably
We help brands win at every step of the customer journey, from sparking attention with paid social, converting traffic with CRO, to driving repeat sales through lifecycle marketing. We help you squeeze more profit from every dollar without wasting a single click.
By analysing user behaviour, spotting friction points, and running controlled tests, we refine every step of the customer journey, cutting drop-offs and turning more visits into sales.
At the same time, we develop data-driven creative strategies built for direct response, combining thumb-stopping visuals with persuasive copy to give your campaigns the firepower they need to scale profitably.
Conversion Rate Optimisation
We identify and fix the leaks in your funnel turn your traffic into revenue
Lifecycle Marketing
We design email and SMS strategies connect with customers abd increase retention, and customer lifetime value.
Paid Social
We help you scale profitably with structured testing and ad creatives that not only look great but also drive measurable growth
Our workflow
How Does The Lab Work?
Free CRO Audit
We review your funnel, landing pages, ads, and key user flows to uncover where performance is being lost.
Action Plan
You receive a prioritized list of opportunities, ranked by effort vs impact
Start Testing
We implement controlled tests, track performance, and ensure changes are isolated and measurable.
Results Report
Each test is documented with the change made, how it performed, and its impact on key metrics
Sounds good?
Let’s put it into action and start improving your conversion rate today.
Trusted by Founders
What Our Clients Say
A few words from founders we’ve worked with.
Paul Blair DSO
The communication was exceptional. WLDK Labs provided clear weekly reports, and turnaround on every task was fast. Within six weeks, our conversion rate increased by 38%, and we were able to scale our ad budget by over 40% without losing efficiency.
Michael Berillo
Working with WLDK Labs completely transformed our landing pages. The redesigns, based on their testing insights, cut our bounce rate by more than 50%. Every recommendation was backed by data, and the execution was seamless from start to finish.
DON'T WASTE ANOTHER CLICK
Learn what’s working, what’s broken, and how you can turn clicks into revenue.
FAQs
Frequently Asked Questions
The most common questions brands ask before working with us
What does the free CRO audit include?
Our audit reviews your full customer journey – from your current ad strategy and landing pages all the way to checkout. We analyse key user flows, heatmaps, and session data to identify friction points, leaks in your funnel, and missed opportunities.
How long until we see results?
It depends on your testing velocity, but most clients start seeing measurable improvements within 4–6 weeks after implementing our recommendations and creative tests.
Do you only work with DTC brands?
No, we work with all kinds of brands, but we specialise in DTC e-commerce, where our strategies and experience deliver the best results.
What exactly is lifecycle marketing?
Lifecycle marketing is about building relationships across the full customer journey. Instead of focusing only on acquisition, we design automated flows, campaigns, and segmentation strategies that engage customers after their first purchase, turning one-time buyers into loyal, repeat customers.
How do you measure success?
We measure success by outcomes that impact revenue. That means lower bounce rates, fewer drop-offs, and more sign-ups, add-to-carts, checkouts, and purchases. Ultimately, it all comes down to one thing – improving your Marketing Efficiency Ratio (MER) so you can scale profitably.
What if we don’t have much traffic yet?
We can still help. For lower-traffic brands, we use a mix of qualitative insights, usability testing, and faster iterative changes to get reliable results without waiting months for statistical significance.